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Mihaela Preradovic

 

Digital Marketing Operations Specialist

Areas of Expertise

Areas of Expertise

  • Digital project management & strategies
  • Risk anticipation, scope creep management & mitigation
  • Propensity to chase task leads until objectives are met
  • Quick to adapt to changing requirements thanks to variety of experiences, and affinity for experimentation
  • Business development and budget focused 
  • Digital business growth strategies & implementation
  • Audience behavior, analysis, and forecasting
  • Digital production: paid campaign launch, measurement, optimization, web development (B2B and B2C)
  • Lead generation strategies
  • Digital assets auditing & optimization
  • Content strategy, scheduling & measurement
  • KPI identification, measurement, optimization
  • Data visualisation, insights, story telling 
  • Conversion optimization
  • Paid ads, SEO, SEM, social media engagement
  • Matching right talent with project needs
  • Finance management, & budgeting
  • Productivity strategies
  • Headcount strategies
  • Vendor, stakeholder, offshore team relationship
  • Background in corporate, agency, freelancer, and project based work environments 

“Don’t come to me with a problem, come to me with a solution”

Corporate Finance Experience

Expanded Version

Business Strategy Lead (VP)

Finance - GIDA, Enterprise Operations & Technology

Citi - New York, NY
4/2014 – 8/2016

Led transformation project of the global finance department and its 5 units. Developed headcount productivity strategy.  

  • Developed strategy for expense and headcount transformation via re-allocation of headcount costs.
  • Managed financial control, budgets, FYF, and headcount reporting by closely collaborating with regional business leaders to identify risks, clarify discrepancies, and assess productivity save opportunities.
  • Led structural remapping process of 950 GIDA employees through partnerships with regional leaders.
  • Analyzed, and reported on month end close variances, ‘what if’ scenarios for improved forecasting.
  • Reorganized financial reporting flow for greater efficiency, implemented regular financial reviews with regional leaders to identify risks, clarify discrepancies, and create expense reduction opportunities.

Project Management Assistant

Martime Infrastructure & Aviation

Ministry of Transportation – Wellington, New Zealand
12/2011 – 4/2014

Supported two project managers leading aviation and infrastructure projects, respectively.

  • Assisted with feasibility study on a $2B worth public-private transportation project.
  • Facilitated domestic market sentiment research for the Qantas – Emirates partnership project.

Technology Finance Senior Analyst

Finance Control

Jennison Associates Asset Management LLC - New York, NY
5/2010 – 11/2011

Established brand new FP&A unit aimed at controlling IT procurement department’s expenditures.

  • Conducted forensic accounting to establish paper trail of transactions thus creating a foundation for future budgeting, forecasting, and financial reporting.
  • Analyzed investment research analyst report subscriptions and IT project expenditures, resulting in a strategic annual cost reduction of 15%.
  • Established expense approval process, educated stakeholders, thus providing transparency into spending trends, and facilitating savings through regular financial control and reporting.

Financial Analyst (AVP)

Financial Control - Financial Planning & Analysis, Enterprise Operations & Technology

Citi - New York, NY
8/2006 – 12/2009

Analyzed variance inconsistencies and reported on expense drivers to C-level management. Collaborated with business analysts across world regions to consolidate financial data, identify expense drivers, report to C-level management.

  • Analyzed financial discrepancies, variances, expense drivers for all actuals and planning dimensions namely: outlooks, plan, YTD, FYF, 5-yr and 3-yr financial projections.
  • Designed a new transfer approval process by simplifying and shortening approvals turnaround time by 50%.
  • Achieved cost reduction by finding and extrapolating 15% expenses in technology inventory.
  • Managed reporting on intra-businesses’ balances and expenses.
  • Monitored project-based management reporting (e.g. intercompany transfers).

Assistant Project Manager

IT Project Management

BBH Solutions, Inc. - New York, NY
5/2005 – 8/2006

Assisted project manager through all the phases of a project life cycle. Translated business requirements into technical specs. Assisted in writing project proposals, budgets and plans.

  • Created workflow VISIO diagrams; analyzed RFPs and wrote business proposals.
  • Conducted interviews with end users; documented analysis, requirements workshops, surveys, site visits, business process descriptions, and task and workflow analysis.
  • Assisted with business scoping process, tracking resource changes, and milestone achievements.
  • Liaised between business and technology partners to ensure clarity.
  • Organized workshops, training, interviews; acted as knowledge manager.

Portfolio

Portfolio

Education & Certifications

Education & Certifications

Schiller International University

Largo, FL, USA

  • MBA in IB – Masters of Business Administration in International Business
  • MS in IT – Masters of Science in Information Technology
  • BBA in Marketing – Bachelors of Business Administration in Marketing
  • Digital Marketing Nanodegree
  • Digital Project Management Certificate

HubSpot Academy

  • HubSpot CMS For Marketers Certification – currently renewing certification

Technical, Digital & Soft Skills

Technical, Digital & Soft Skills

Contact

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