Mihaela Preradovic
Digital Marketing Operations Specialist
Areas of Expertise
Areas of Expertise
- Digital project management & strategies
- Risk anticipation, scope creep management & mitigation
- Propensity to chase task leads until objectives are met
- Quick to adapt to changing requirements thanks to variety of experiences, and affinity for experimentation
- Business development and budget focused
- Digital business growth strategies & implementation
- Audience behavior, analysis, and forecasting
- Digital production: paid campaign launch, measurement, optimization, web development (B2B and B2C)
- Lead generation strategies
- Digital assets auditing & optimization
- Content strategy, scheduling & measurement
- KPI identification, measurement, optimization
- Data visualisation, insights, story telling
- Conversion optimization
- Paid ads, SEO, SEM, social media engagement
- Matching right talent with project needs
- Finance management, & budgeting
- Productivity strategies
- Headcount strategies
- Vendor, stakeholder, offshore team relationship
- Background in corporate, agency, freelancer, and project based work environments
“Don’t come to me with a problem, come to me with a solution”
Relevant Experience
Digital Marketing Experience
4/2023 - present
Created, managed, and tracked multiple concurrent enterprise-wide project plans.
- Orchestrated project plans integrating agile and waterfall frameworks, optimizing sprint cycles and risk mitigation strategies, thus increasing cross-functional team cooperation.
- Owned project status reporting for the senior management, providing project status updates, insights, thus contributing to informed decision-making and improved project efficiency.
- Drove projects forward by identifying risks, tracking deliverables, and removing obstacles.
- Increased productivity through digital channels team integration: content, display, programmatic, paid, SEO, and social—from silo-styled to a unified voice of Demand Generation.
Digital Marketing Manager
Business Growth (B2B)
Tessa Digital Pty - New York, NY | Sydney, Australia | Remote
12/2020 - 1/2023
Delivered end-to-end omnichannel digital strategies for SMBs. Performance and revenue oriented.
- Promoted Facebook page following by 4000% in 8 months through 70% organic engagement.
- Managed end-to-end creation and deployment of 300+ websites on varied platforms; evaluated paid SEM and social ad campaigns, laying a strong digital foundation for client’s business growth.
- Achieved growth by eliminated scope creeps and expanded client base by fostering industry partnerships, hosting webinars, and monitoring expenditures; grew client portfolio by 30%.
- Presented proposals, designed mock-ups, and implemented 30-day warranty and free tech support.
5/2018 - 11/2020
Coordinated digital production, client, vendor, and stakeholders cross-functional relationships for a portfolio of 70 digital projects worth $20,000 AUD each on average.
- Incentivized the offshore production team to reach performance targets resulting in a 25% upsell.
- Supported clients with hands on approach to urgent issues resulting in increased client satisfaction.
- Delivered growth opportunities proposals to clients, thus boosting customer retention by 15%.
- Partnered up with sales team (BDRs), finance to develop high-net worth client acquisition strategies resulting in 20% MoM cumulative revenue increase.
Digital Marketing Consultant
Customerinfoshop LLC (freelance) - New York, NY | Sydney, Australia | Remote
8/2016 - 4/2018
Built websites (WordPress, HTML/CSS/JS, PHP). Ran SEM and social ad campaigns to maximize ROI.
- Optimized content, implemented SEO and affiliate marketing strategies for an e-commerce company increasing web traffic by 50% and click-through rates by 15% in 6 months.
- Established digital presence for a surveying company. Increased brand awareness through social engagement and paid ads generating a 30% increase in lead acquisition.
4/2014 - 8/2016
Led implementation of productivity strategy by realigning roles and allocations of 950 resources across 5 global finance units generating YoY budget saves available for reinvestment and growth.
- Managed financial control, budgets, FYF, and headcount reporting by closely collaborating with regional business leaders.
- Idenfied, analyzed, and reported on expense drivers, risks, recommended mittigation options.
- Increased efficiency by creating expense reduction opportunities.
Project Management Assistant
Martime Infrastructure & Aviation
Ministry of Transportation – Wellington, New Zealand
11/2011 - 4/2014
Supported two project managers leading aviation and infrastructure projects, respectively.
- Assisted with feasibility study on a $2B NZD worth public-private transportation project.
- Facilitated domestic market sentiment research for the Qantas – Emirates partnership project.
Technology Finance Senior Analyst
Financial Management
Jennison Associates Asset Management LLC - New York, NY
5/2010 - 11/2011
Established an FP&A function, improved financial control, and managed vendor’s relationships oversight.
- Analyzed investment research analyst report subscriptions and IT project expenditures, resulting in a strategic annual cost reduction of 15%.
- Managed vendor relationships, service payments, and contract re-negotiations via FITS.
- Established expense approval process, educated stakeholders, thus providing transparency into spending trends, and facilitating savings through regular financial control and reporting.
8/2006 - 12/2009
Collaborated with global business analysts to prepare and report on financial results to C-level managers.
- Analyzed and presented monthly financial results to executive management, identifying expense drivers and forecasting year-end financial scenarios.
- Developed comprehensive financial models to streamline reporting processes, enhancing accuracy and efficiency
for strategic planning.
5/2005 - 8/2006
Assisted project manager through all the phases of a project life cycle.
- Translated business requirements into functional and technical specifications. Assisted in writing project plans, and business cases.
- Acted as a knowledge manager documenting lessons learned and assisting in writing proposals, project plans, and business cases.
Corporate Finance Experience
Expanded Version
Business Strategy Lead (VP)
Finance - GIDA, Enterprise Operations & Technology
Citi - New York, NY
4/2014 – 8/2016
Led transformation project of the global finance department and its 5 units. Developed headcount productivity strategy.
- Developed strategy for expense and headcount transformation via re-allocation of headcount costs.
- Managed financial control, budgets, FYF, and headcount reporting by closely collaborating with regional business leaders to identify risks, clarify discrepancies, and assess productivity save opportunities.
- Led structural remapping process of 950 GIDA employees through partnerships with regional leaders.
- Analyzed, and reported on month end close variances, ‘what if’ scenarios for improved forecasting.
- Reorganized financial reporting flow for greater efficiency, implemented regular financial reviews with regional leaders to identify risks, clarify discrepancies, and create expense reduction opportunities.
Project Management Assistant
Martime Infrastructure & Aviation
Ministry of Transportation – Wellington, New Zealand
12/2011 – 4/2014
Supported two project managers leading aviation and infrastructure projects, respectively.
- Assisted with feasibility study on a $2B worth public-private transportation project.
- Facilitated domestic market sentiment research for the Qantas – Emirates partnership project.
Technology Finance Senior Analyst
Finance Control
Jennison Associates Asset Management LLC - New York, NY
5/2010 – 11/2011
Established brand new FP&A unit aimed at controlling IT procurement department’s expenditures.
- Conducted forensic accounting to establish paper trail of transactions thus creating a foundation for future budgeting, forecasting, and financial reporting.
- Analyzed investment research analyst report subscriptions and IT project expenditures, resulting in a strategic annual cost reduction of 15%.
- Established expense approval process, educated stakeholders, thus providing transparency into spending trends, and facilitating savings through regular financial control and reporting.
Financial Analyst (AVP)
Financial Control - Financial Planning
& Analysis, Enterprise Operations & Technology
Citi - New York, NY
8/2006 – 12/2009
Analyzed variance inconsistencies and reported on expense drivers to C-level management. Collaborated with business analysts across world regions to consolidate financial data, identify expense drivers, report to C-level management.
- Analyzed financial discrepancies, variances, expense drivers for all actuals and planning dimensions namely: outlooks, plan, YTD, FYF, 5-yr and 3-yr financial projections.
- Designed a new transfer approval process by simplifying and shortening approvals turnaround time by 50%.
- Achieved cost reduction by finding and extrapolating 15% expenses in technology inventory.
- Managed reporting on intra-businesses’ balances and expenses.
- Monitored project-based management reporting (e.g. intercompany transfers).
Assistant Project Manager
IT Project Management
BBH Solutions, Inc. - New York, NY
5/2005 – 8/2006
Assisted project manager through all the phases of a project life cycle. Translated business requirements into technical specs. Assisted in writing project proposals, budgets and plans.
- Created workflow VISIO diagrams; analyzed RFPs and wrote business proposals.
- Conducted interviews with end users; documented analysis, requirements workshops, surveys, site visits, business process descriptions, and task and workflow analysis.
- Assisted with business scoping process, tracking resource changes, and milestone achievements.
- Liaised between business and technology partners to ensure clarity.
- Organized workshops, training, interviews; acted as knowledge manager.
Portfolio
Portfolio
Education & Certifications
Education & Certifications
Schiller International University
Largo, FL, USA
- MBA in IB – Masters of Business Administration in International Business
- MS in IT – Masters of Science in Information Technology
- BBA in Marketing – Bachelors of Business Administration in Marketing
- Digital Marketing Nanodegree
- Digital Project Management Certificate
HubSpot Academy
- HubSpot CMS For Marketers Certification – currently renewing certification